77th Street is the prime mover in revolutionizing the streetwear fashion and accessories scene in Singapore. Founded by Ms Elim Chew in 1998, 77th Street was the first fashion retailer to win the prestigious Singapore Promising Brand Award – Most Distinctive Brand awarded by ASME and LianHe ZaoBao.

Today, 77th Street is the leading youth and young adults fashion chain in Singapore with 13 outlets locally, a wholesale distribution network in Mumbai, India and a shopping mall in Xidan, Beijing called 77th street Plaza.